Case Study | Green Pritchard & Co Accountants Rebranding

Green Pritchard & Co Accountants (formerly Michael Green Accountants) is an Adelaide based firm of dedicated professionals who provide a comprehensive range of public accounting & taxation services.

Our challenge was to develop a new brand identity for Green Pritchard & Co Accountants after a restructure of the company. Our solution was to develop a modern, personal and relational brand identity including logo design, corporate stationery suite, corporate style guide and interior and exterior signage.

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The ins and outs of investing in branding

Through our experience of working closely SME’s we’ve seen many struggle in launching or rebranding their business to the marketplace due to the lack of knowledge of what to invest into their branding.

Unfortunately there is no one size fits all answer. A general rule of thumb is often 10% of turnover. Ideally your investment will be based on your business goals. - What do you want to achieve? - How much revenue do you need to generate? - What does that equate to in sales? Answering these questions should help you to determine what you need to invest to generate those goals.

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New interactive features on the We Create website

We've been busy working behind the scenes on some excting interactive features for our website. Some exciting new features include the Instant Brand Score, Branding Videos, Our Expertise,  Our Clients and Awards & Media pages. We're constantly updating We Blog and adding new branding projects to the Showcase, so be sure to jump online and keep up to date with us at www.WeCreateDS.com.au

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Hotseat with We Create - Round 2

Thank you to everyone who sent us emails for Round 2 of Hotseat with We Create, this one's a goody.

Q: What social media channel should my business be using?

A: This all depends on your target audience and where they're spend their time online. For example 31% of 45-55 year olds are spending their time on Twitter compared to 26.1% of 24-34 year olds are on Facebook. Investing time in developing a social media strategy will give you a clear direction on where to focus your social media efforts.

To find out more about social media and how to develop a social media strategy book into our Social Media one-on-one for your business workshop.

Don't forget to email us your questions for Round 3 of 'Hotseat with We Create'. They can branding questions, marketing questions or business questions. This is your e-newsletter and we want to provide you with resources that will help grow your business and brand.

So, email your questions to: hello@WeCreateDS.com.au and we'll answer them next month.

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